Digital Performance Marketing

About the role

We are looking for a Digital Performance Marketing Specialist with at least two years of experience in digital marketing, paid advertising, or campaign optimization. In this role, you will plan, execute, monitor, and optimize digital marketing campaigns across our portfolio of websites and businesses. You will build, launch, and manage paid campaigns across channels like Google Ads, Meta Ads Manager, LinkedIn, and programmatic networks, and also use data-driven insights to increase qualified traffic, generate leads and sales, improve conversion rates, and maximize marketing return on investment (ROI). This position is ideal for someone who enjoys experimenting with campaigns, analyzing performance data, and turning marketing insights into measurable business results.

Key responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Meta Ads.

• Monitor campaign metrics, including impressions, clicks, click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS), where applicable.

• Use Google Analytics 4 (GA4), advertising dashboards, and other analytics tools to evaluate performance, identify trends, and recommend improvements.

• Analyze landing pages, user journeys, and conversion funnels to identify opportunities to improve campaign results.

• Test different ad creatives, copy, audiences, keywords, bidding strategies, and landing pages to determine what performs best.

• Monitor advertising spend, manage campaign budgets, and allocate resources based on performance and business priorities.

• Research target audiences, competitors, and market trends to identify opportunities for customer acquisition and growth.

• Work with content, design, SEO, and development teams to create and improve marketing assets and landing pages.

• Support performance marketing initiatives across our automotive data platforms and other digital properties, adapting campaigns to each business's audience and objectives.

• Stay updated on advertising platforms, tracking methods, and performance marketing best practices.

Requirements

• At least 2 years of experience in digital marketing, performance marketing, paid advertising, or a related field.

• Hands-on experience with Google Ads and/or Meta Ads.

• Understanding of digital marketing metrics, conversion tracking, campaign attribution, and ROI.

• Familiarity with Google Analytics 4 (GA4) and reporting tools.

• Ability to analyze campaign data and translate findings into actionable recommendations.

• Understanding of audience targeting, keyword research, ad copy, and landing page optimization.

• Strong analytical thinking, attention to detail, and problem-solving skills.

• Good written and verbal communication skills in English.

• Proactive, organized, and comfortable managing multiple campaigns or projects.

• Willingness to learn, test new approaches, and work in a data-driven environment.

Benefits

• Attractive remuneration above local industry standards

• Free parking on-site

• Access to the gym

• Access to the swimming pool and sauna

• Access to a relaxation room with a pool table, fuse ball table, and ping-pong table

About us

PT. Empire Pixel International, based in BSD City, Tangerang, is a local Indonesian company. Our portfolio includes an automotive data and vehicle information platform.