Visual Merchandiser Specialist (Fashion)

Key Responsibilities

• Develop and maintain VM Guidelines (store layout, product zoning, planograms, mannequin styling, display standards) and ensure consistent implementation across stores in line with brand image and seasonal campaigns.

• Monitor store displays and conduct regular store visits/VM audits to evaluate execution quality, ensure compliance, and identify improvement opportunities.

• Prepare audit reports with actionable recommendations to enhance visual presentation and customer experience.

• Analyze sales performance, sell-through, and slow-moving inventory to optimize product placement and display strategies.

• Collaborate with Store Operations, Merchandising, and Marketing to ensure displays support sales objectives and promotional activities.

• Train and coach store teams on VM standards, styling, and product presentation best practices.

• Plan and execute window displays, seasonal campaigns, and in-store visual initiatives to strengthen brand awareness and drive sales.

• Research fashion retail trends and competitor VM practices to continuously improve store presentation.

Requirements

• Bachelor's Degree in Fashion Design, Visual Merchandising, Interior Design, Retail Management, or related field.

• Minimum 5 years of experience in Visual Merchandising, Styling, or Retail Merchandising within fashion retail.

• Strong grasp of VM principles, product presentation, mannequin styling, and store layout planning.

• Strong fashion sense and ability to create appealing, commercial displays.

• Able to translate sales insights into effective display strategies.

• Detail-oriented with consistency in maintaining brand standards.

• Proactive, creative, and able to work independently.

• Willing to travel regularly for store visits and audits.

• Proficient in Excel, Google Sheets, and presentation tools.

• Strong communication and coaching skills.

• Familiar with fashion retail trends and customer shopping behavior.