Visual Merchandise Specialist

Purpose:

• Interpret global/regional VM Guidelines and seasonal concepts for local execution
• Lead the planning, development and execution of affiliate visual merchandising packages.
• Ensure VM programs are consistent with key strategic choices in AOP & SBP and provide comfort and at the same time provide a positive shopping experience for consumers
• Coordinate the development of VM Development Plans for new and renewal stores
• Understand all the environments where the brand is exposed to the consumer and at the same time be able to specialize into a channel and specific needs

Key Metrics:

• Brand equity scores and marketing spend effectiveness (individual mix effectiveness)
• Brand objectives by segment, market share, revenue growth
• On-time and quality execution of store design

Robust network of competent and cost-effective pool of creative agencies successful in delivering results

Responsibilities:

• Has dotted line reporting relationship to CountryPresentation Lead
• Adapt and provide the integrated visual merchandising programs that are appropriate for each store and have consistency among product, messaging and retail presentation
• Select, produce and distribute market-right VM materials considering cost, delivery, store environment, etc.
• Provide VM Training to Sales Promoters, Account Executives, VM Teams, and Franchisees for right execution of VM programs.
• Understand changes to BVPs, DDGs, product architecture and focus that would impact VM of the brand.
• Open, renewal and re-location of existing doors through close cooperation with interior specialist & sales team.

Kualifikasi

• Bachelor degree from management / marketing / vsual design / graphic design
• Has minimum 2-3 years in Visual Merchandising position preferably in Fashion Retail;
• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills;
• Project and vendor management;
• Budget monitoring;