Trade Marketing Specialist

About the role

The Trade Marketing Specialist is responsible for assisting the Marketing Manager in developing marketing strategy aligned with brand objectives and focusing on product distribution, display, promotion and pricing for PT. Mitra Amertha Sejahtera / Meval. The role involves coordinating and ensuring successful execution of programs to achieve volume targets in accordance with annual budgets, and coordinating the creation, execution and monitoring of trade promotions for GT & MT markets.

Key responsibilities

• Create analysis and sales strategy, sales programs and distribution with Marketing Team and Sales Team (GT & MT) according to brand needs in each area (short term, medium and long term programs) aligned with corporate and brand targets (monthly, quarterly and annual)

• Create, execute and maintain Trade Marketing Programs for GT and MT, and evaluate program results

• Monitor and evaluate revenue and target achievement from each channel and area manager, coordinate with RSM and area teams for monitoring achievement, coordinate with area teams for promo programs, and review sales performance in each area with regular meetings and market visits

• Monitor and evaluate effectiveness of sales programs across all channels

• Manage promo programs with MT team, distributors and MT accounts

• Create monthly performance data reports

• Create display programs and MD strategy for each area and maintain with MD team

• Improve and implement planogram MT and listing SKU items in MT channel

• Create and manage top account programs in areas (GT & MT)

• Plan and execute BTL (Below The Line) activities including product launching, listing, sampling and consumer promo

• Conduct regular, continuous and scheduled market visits to stores and customers, prepare reports, maintain intensive communication with customers and conduct periodic market evaluation

About you

• S1 degree in Economics, Management, Marketing, Business or equivalent

• Minimum 2 years experience from FMCG, Electrical or Lighting company

• Strong in analyzing and promo in trade marketing

• Strong understanding of data analysis

• Strong understanding of retail visibilities

• Strong analytics thinking with creative and innovative ideas

• Self-driven motivation, highly initiative, hard-working and a team player

• High mobility, high integrity and wide networking

• Excellent communication and presentation skills

• Highly organized and good interpersonal skills

• Meticulous attention to detail and computer literate

• Fluent in English both oral and written

• Energetic person, honest and strong work ethic

• Mobile and active to visit market at field for trade marketing

About us

PT. Mitra Amertha Sejahtera is the principle company of MEVAL, a regional brand for quality lighting and electrical products. As exclusive distributor of electrical lighting products with global quality and brands, the company is headquartered in Singapore with operational areas in Philippines, Indonesia and Vietnam. Vision: We light up more worlds by providing more affordable durable lighting power solutions. Values: Customer Satisfaction, Integrity, Continuous Improvement, Flexibility and Commitment.

Benefits

• Attractive remuneration package

• Career development

• Health allowance, BPJS

• Annual bonus based on KPI and company performance

• Opportunity to grow