TikTok Global Media Buying & Operations Specialist

Job Responsibilities

• Global Strategy Planning Develop TikTok media buying strategies for the global market. Based on platform algorithm insights and competitor dynamics, deliver annual/monthly advertising plans, budget breakdowns, and scheduling proposals tailored to brand globalization and cross-border e-commerce scenarios.

• Resource Development & Maintenance Independently expand overseas KOLs, influencers, media partners, and TikTok official agency resources; build and maintain an overseas media resource pool. Maintain regular engagement with TikTok for Business to secure policy benefits and barter/collaboration opportunities.

• End-to-End Execution Coordinate full-category campaigns including performance-based feed ads, influencer seeding, and livestream traffic buying. Manage creative review, ad account operations, and launch scheduling. Strictly control budget and delivery costs to maximize ROI and conversion performance.

• Data Review & Optimization Monitor key metrics using TikTok Ads Manager and third-party tools. Publish regular performance review reports, analyze creative and channel performance patterns, and continuously iterate media buying strategies and influencer collaboration models.

• Reputation Monitoring & Brand Protection Monitor brand sentiment and regional hot topics in real time. Escalate risk information promptly, coordinate with PR to manage negative feedback, and plan campaigns around overseas key moments to enhance brand influence.

• Cross-Functional Collaboration Align with internal operations, creative, and sales teams to synchronize requirements and standards. Efficiently manage external partners, oversee project execution, settlement reconciliation, and project closure documentation to ensure smooth delivery of multiple parallel projects.

Qualifications

• Bachelor's degree or above, with 2+ years of experience in TikTok or overseas media buying/delivery.

• Solid understanding of TikTok platform rules and advertising tools, with the ability to independently manage campaigns and perform data analysis.

• Existing overseas KOL/agency resources is a plus.

• Fluent in Mandarin.