Supervisor Marketing B2B

About the role

This role involves developing and executing B2B marketing strategies to increase brand awareness, leads, and sales. You will manage the complete marketing funnel and sales pipeline, from lead generation through conversion, while building and maintaining relationships with customers and business partners.

Key responsibilities

• Develop and execute B2B marketing strategies to increase brand awareness, leads, and sales

• Develop customer acquisition strategies targeting companies, institutions, distributors, and business partners

• Conduct market research to identify business opportunities, customer needs, market trends, and competitor activities

• Manage and develop the marketing funnel and sales pipeline, from lead generation through conversion

• Execute B2B lead generation programs through digital marketing, networking, events, databases, partnerships, and other channels

• Build and maintain strong relationships with customers and business partners

• Coordinate with the Sales team to ensure marketing leads are followed up optimally

• Lead, direct, and monitor the performance of the marketing team

• Set targets and evaluate team and marketing activity performance

• Manage marketing budget effectively and ensure marketing activities deliver optimal results

About you

• Minimum S1 education, preferably in Marketing, Business, Management, Communication, or related field

• Minimum 3–5 years of experience in B2B Marketing, with experience as Supervisor/Team Leader being an advantage

• Experience in B2B lead generation, customer acquisition, and marketing campaigns

• Understanding of B2B sales and marketing funnel concepts, pipeline management, market research, and customer relationship management

• Experience managing and developing teams

• Strong communication, presentation, negotiation, and interpersonal skills

• Ability to build networking and relationships with customers and business partners

• Problem-solving, leadership, and strategic thinking capabilities