Digital Marketing Senior

Key responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid social, search, and display

• Manage marketing budget and ensure efficient allocation across channels for maximum ROI

• Develop and oversee SEO/SEM strategies to improve organic visibility and traffic

• Analyze campaign performance using analytics tools and translate data into actionable insights

• Work closely with the PR team to ensure the company narrative is delivered effectively across all digital channels

• Lead A/B testing initiatives to improve conversion rates and campaign effectiveness

• Manage relationships with external agencies, vendors, and media partners

• Monitor market trends, competitor activities, and the latest digital marketing tools

• Oversee social media strategy and community growth across platforms

• Prepare regular performance reports and present insights to management

About you

• Bachelor's degree in Marketing, Communications, Business, or related field

• Familiar with the latest digital algorithm trends and platform updates

• 2–4 years of experience in digital marketing, with at least 3 years in a senior or lead role

• Proven track record managing paid campaigns (Google Ads, Meta Ads, TikTok Ads, etc.)

• Strong understanding of SEO, SEM, and content marketing strategies

• Proficiency with analytics tools (Google Analytics, Meta Business Suite, etc.)

• Experience managing marketing budgets and reporting on ROI/ROAS

• Strong communication, leadership, and project management skills

• Creative mindset with the ability to develop compelling campaign concepts