Strategic Partnership Lead - HoReCa & Hospitality

We are seeking an experienced Strategic Partnership Lead - to expand our brand visibility and market presence across the HORECA and hospitality sectors. In this role, you will build strategic alliances, co-branding initiatives, and high-impact placement opportunities with key hospitality partners to elevate overall brand awareness.

Job Description:

1. Identify, target, and secure strategic branding partnerships with premium HORECA players (hotels, restaurant chains, cafes, and hospitality venues).

2. Negotiate co-branding agreements, product placements, and joint marketing activations to maximize brand exposure and customer touchpoints.

3. Build and nurture strong long-term relationships with key industry influencers, decision-makers, and venue operators.

4. Collaborate closely with internal creative and marketing teams to execute compelling on-site and digital promotional campaigns.

5. Track and evaluate partnership performance against key branding metrics (reach, brand impression, consumer engagement, and media value).

Qualifications:

• Minimum Bachelor's degree in Business, Marketing, Hospitality Management, or a related field with at least 3 years of experience in business development, or account management within the HoReCa industry.

• Proven leadership experience in managing, mentoring, and driving the performance of a sales team of at least 3 members.

• Strong track record of identifying market opportunities, developing branding strategies, securing new accounts, and consistently achieving business growth targets.

• Deep understanding of the HoReCa market (hotels, restaurants, cafes) with expertise in building and maintaining relationships with key clients and decision-makers.

• Target-driven and proactive strategic thinker with excellent negotiation, communication, and market analysis skills, willing to travel for client visits and business development.

Placement: Kebayoran Lama, Jakarta Selatan