Social Media Specialist

We are looking for a strategic, detail-oriented, and creative Social Media Specialist to manage and grow our brands’ social media presence.

You will be responsible for planning, executing, monitoring, and optimizing organic social media content and Meta Ads while maintaining strong brand consistency.

Key Responsibilities

• Develop and execute monthly social media marketing strategies aligned with brand objectives

• Create monthly feed and Instagram Stories content plans

• Write engaging and on-brand captions and copy

• Manage and schedule content publishing across platforms

• Conduct daily social media monitoring, including comments, mentions, tags, engagement, trends, and overall account activity

• Execute Meta Ads campaigns based on the approved campaign direction, including creative preparation, copy, audience setup, campaign setup, monitoring, optimization, and reporting

• Work closely with the Marketing Director and content team to develop and adapt organic and paid social creatives

• Analyze organic and paid social performance and prepare monthly reports with insights and recommendations
  

Requirements

• Minimum 1–2 years of experience in social media management or a similar role

• Strong understanding of Instagram, TikTok, and LinkedIn

• Proven hands-on experience with Meta Ads Manager

• Able to independently set up, monitor, optimize, and report on Meta Ads campaigns

• Strong understanding of paid social creative, audience targeting, campaign setup, and performance metrics

• Excellent English copywriting skills

• Able to develop social media strategy and content planning, not just execute posts

• Proficient with Canva, CapCut, and other relevant content editing tools

• Able to make basic adaptations and edits for social media graphics, Reels, Stories, and paid ads

• Familiar with Meta Business Suite, scheduling tools, and social media analytics

• Detail-oriented, organized, and consistent with daily execution

• Creative mindset with a good sense of visual direction and storytelling
  

Plus Points

• Experience in luxury travel, hospitality, lifestyle, or tourism

• Agency background or experience managing multiple brands/accounts

• Experience working with content creators, photographers, or creative teams

How to Apply

Send your CV and portfolio to humanresources@samarayachting.com

Subject: Social Media Specialist – [Your Name]