Social Media Specialist

ROLE DESCRIPTION

As a Social Media Specialist, you will be responsible for developing and managing social media presence through creative content, engaging visuals, short-form videos, and digital advertising. You will play an important role in building brand awareness, engaging our audience, and generating leads through effective social media strategies and campaigns.

You will work closely with the Marketing and Operations teams to create content and campaigns for promotions, events, Life Club activities, and special occasions. The role combines content creation, graphic design, video editing, Meta Ads management, and performance analysis to support English 1’s marketing and student acquisition goals.

KEY RESPONSIBILITIES

• Develop and execute social media strategies to increase brand awareness, engagement, lead generation, and customer acquisition.

• Manage English 1 Citadel Square’s social media platforms, particularly Instagram and Facebook.

• Develop monthly content plans and creative concepts aligned with marketing objectives, promotional campaigns, events, and social media trends.

• Create engaging content, including Reels, TikTok videos, Stories, feed posts, and promotional materials.

• Produce and edit short-form video content independently using CapCut or other relevant video editing tools.

• Develop creative Key Visuals (KV) for promotional campaigns, events, Life Club activities, and national commemorative days using Canva or other graphic design software.

• Manage Meta Ads (Facebook and Instagram Ads), including campaign setup, audience targeting, budgeting, monitoring, testing, and optimization.

• Develop and optimize paid advertising campaigns to support lead generation and student acquisition targets.

• Monitor and analyze social media and advertising performance, including reach, engagement, CTR, CPC, CPM, CPL, leads, and conversions.

• Prepare regular performance reports and provide actionable recommendations to improve content and campaign effectiveness.

• Monitor social media trends, competitors, and audience behavior to identify opportunities for content development and marketing campaigns.

• Collaborate with the Marketing and Operations teams to support school visits, promotional activities, events, and student acquisition campaigns.

• Ensure all content and visual materials are consistent with English 1’s brand identity and communication standards.

• Manage multiple projects and ensure timely delivery of content and campaign materials.

REQUIREMENTS

• Minimum 1–2 years of experience in Social Media, Digital Marketing, Content Creation, or related fields.

• Proficient in Instagram & TikTok, including content planning and current trends.

• Proficient in CapCut for short-form video editing.

• Proficient in Canva and familiar with Adobe Photoshop, Illustrator, or other graphic design tools for Key Visual and promotional materials.

• Hands-on experience with Meta Ads Manager, including campaign setup, targeting, budgeting, monitoring, and optimization.

• Understand lead generation and basic digital marketing metrics such as CTR, CPC, CPM, CPL, and conversion.

• Creative, proactive, detail-oriented, and able to develop engaging content independently.

• Strong teamwork, communication, and collaboration skills.

• Able to manage multiple projects, meet deadlines, and work in a fast-paced environment.

• Portfolio in social media content, video editing, graphic design, and/or Meta Ads is highly preferred.

Note:

1. Only shortlisted candidate will be contacted

2. Candidates from Semarang or those willing to relocate to Semarang are highly preferred.