Social Media & Content Specialist

Responsibilities:

Social Media Management

• Operate and manage the brand’s social media accounts

• Schedule and publish daily/weekly content (feeds, stories, reels, etc)

• Maintain consistent brand tone and visual identity across all platforms

Content Planning & Production

• Create monthly editorial plans and content calendars

• Develop and create creative content for all platforms (including graphic design, video, product shoot)

Copywriting & Captioning

• Write engaging captions that reflect the brand’s voice

• Craft compelling call-to-actions that drive interaction and conversion

Engagement & Community Management

• Respond to comments, DMs, mentions, and engage actively with followers

• Monitor and manage the brand’s online reputation

Campaign Support & Activation

• Prepare materials and assist in executing promotional campaigns, product launches, events, or collaborations

• Coordinate with the marketing team to ensure campaign consistency across all digital channels

Monitoring & Reporting

• Analyze content performance (reach, engagement, growth, conversions)

• Create monthly performance reports with insights and improvement suggestions

• Stay updated with social media trends and algorithm changes to adjust strategies
  

Requirements :

Bachelor’s degree in Marketing, Communications, Media or a related field

Minimum 3 years experience in social media, digital marketing or content creation

Must be able to shoot and edit independently

Proficient with tools like Premiere Pro/CapCut and Canva/Adobe Photoshop

Understanding algorithms and trends & Able to analyze social media metric

Have a great taste at visual aesthetic

Strong visual, storytelling, and copywriting skills

Accustomed to working quickly with deadlines

Experienced and interested in the F&B industry

Able to WFO at Meruya, West Jakarta

A portfolio of social media videos and designs (A Must)