Social Media and Lead Gen Specialist

Destiny Migration Company is Asia’s leading investment migration firm headquartered in Singapore. For several years, we have assisted High-Net-Worth (HNW) individuals and their families from all over the world in obtaining second citizenship and residency through our hand-picked, globally accredited and highly reputable programs.

The continued growth of DMC Global has led to the creation of the Social Media Specialist (with Lead Generation) role, based in Jakarta.

Job Overview:

We seek a creative, driven, and results-oriented Social Media Specialist to enhance DMC's online presence, engage with our audience, drive brand awareness, and support lead generation initiatives. The ideal candidate will have a proven track record in managing various digital media platforms, creating impactful content, and leveraging analytics to achieve measurable outcomes.

Key Responsibilities

1.     Content Creation & Management:

• Develop and maintain a comprehensive social media content calendar.

• Create, edit, and publish high-quality, on-brand, and engaging content (text, images, videos).

• Craft compelling copy for social media posts tailored to each platform.

• Coordinate with external vendors or freelancers when needed for content creation.

2.     Social Media Management and Lead Generation:

• Manage the day-to-day operations of DMC's social media channels (Instagram, Facebook, LinkedIn and other relevant platforms).

• Develop and publish content designed to increase audience engagement, generate enquiries, and drive traffic to the company website.

• Monitor and respond promptly to enquiries received through social media platforms, website forms, and other digital channels.

• Identify opportunities to convert online engagement into qualified leads and facilitate consultation bookings where appropriate.

• Collaborate with the Sales team to ensure timely follow-up of marketing-generated leads.

• Monitor and analyse social media performance metrics to identify areas for improvement and optimise campaign effectiveness.

• Stay up to date with social media trends, algorithms, and emerging platforms to optimise strategies.

3.     Website Management:

• Manage, update, and oversee all website content, including blog articles and other pages.

• Ensure the website aligns with the company’s branding, messaging, and marketing objectives.

• upport basic SEO initiatives and recommend improvements to enhance user experience, website traffic, and lead conversion.

4.     Analytics & Reporting:

• Monitor, analyse, and report on the performance of social media campaigns, website traffic, and lead generation activities.

• Track key performance indicators (KPIs) including engagement, reach, website traffic, enquiries, and conversion metrics.

• Use data-driven insights to inform content strategies and optimise performance.

Key Qualifications

• Minimum 2 years of proven experience in managing social media platforms, websites and creating digital content, preferably in the financial services industry or luxury industry.

• Demonstrated proficiency in using social media management tools (e.g., Hootsuite, Buffer), web content management systems (e.g., WordPress), and analytics platforms (e.g., Google Analytics, Meta Insights).

• Excellent copywriting and content creation skills, with the ability to produce engaging content tailored to different audiences and platforms.

• Basic graphic design (e.g., Canva) and video editing skills (e.g., CapCut) are highly desirable.

• Basic understanding of SEO principles, web traffic analysis and lead generation strategies to optimise content performance and conversion.

• Experience working with CRM systems and lead management processes will be an advantage.

• Excellent written and verbal communication skills in English and Bahasa Indonesia.

• Creative, proactive, and detail-oriented individual with strong organisational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.

We regret that only shortlisted candidates will be contacted.