Senior Social Media Specialist

About the role

This role involves developing and executing social media strategies, content calendars, and platform-specific plans aligned with brand objectives. You will lead the development of social media campaigns, creative concepts, and engaging content initiatives while managing daily social media operations across multiple platforms.

Key responsibilities

• Develop and execute social media strategies, content calendars, and platform-specific plans aligned with brand objectives

• Lead the development of social media campaigns, creative concepts, and engaging content initiatives

• Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution

• Supervise content production and provide creative feedback to ensure quality, relevance, and brand consistency

• Monitor social media performance, analyze key metrics, and optimize content and campaign strategies

• Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth

About you

• Minimum 3–5 years of experience in social media management, digital marketing, or a related field

• Proven experience managing multiple social media accounts and executing social media campaigns

• Strong understanding of social media strategy, content planning, creative development, and platform-specific best practices

• Excellent copywriting, storytelling, and creative judgment, with the ability to translate brand objectives into engaging content

• Experienced in supervising content production and coordinating with creative and cross-functional teams

• Strong analytical, communication, and project management skills, with the ability to manage multiple priorities

• Up to date with social media trends, platform updates, and content performance optimization