Senior Sales Representative (GT Channel)

About the role

This role involves network and sales development within assigned territories, establishing distribution agreements with electronics stores, wholesalers, and dealers. You will drive product sell-out through dealer support, ensure brand visibility at points of sale, manage credit and receivables, and build long-term business relationships while gathering market intelligence.

Key responsibilities

• Identify, approach, negotiate, and establish distribution agreements with traditional electronics stores, wholesalers, and Tier 1/Tier 2 dealers within the assigned territory

• Achieve monthly, quarterly, and annual sales targets in line with company KPIs

• Implement pricing, discount, promotion, and purchase incentive programs in accordance with company policies

• Support dealers in driving product sell-out through sales consulting and product training for store sales staff

• Monitor and ensure compliance with product merchandising standards, including POSM, storefront visibility, catalogues, and standees

• Coordinate with the Marketing team to implement roadshows, product demonstrations, and localized activation programs

• Monitor credit limits and payment terms, and coordinate with the Accounting team to ensure timely collection of outstanding receivables

• Assess the creditworthiness and payment capacity of each point of sale before recommending credit limits or payment-term extensions

• Gather and analyze competitor information, including selling prices, discount policies, new product launches, and promotional programs

• Submit regular daily, weekly, and monthly reports on store visits, Call Plans/Journey Plans, conversion rates, and sales performance

About you

• Minimum 3–5 years of experience in General Trade (GT) Sales

• At least 2 years of direct experience in home appliances, consumer electronics, or water purifier industries in Indonesia

• Established network and strong relationships with Toko Elektronik owners and home appliance distributors in Jakarta or surrounding areas

• Strong commercial negotiation, complaint handling, route planning, sales territory management, and receivables management skills

• Fluent in Bahasa Indonesia (mandatory) with good English communication skills

• Willing to conduct daily market visits, spending approximately 70–80% of working time in the field

• Must have personal transportation and a valid driving license (SIM C / SIM A)