Senior Performance Marketing Specialist

Job Descriptions :

• Plan, execute & optimize multi-channel campaigns (Google Ads, Meta, TikTok, etc.).

• Manage SEM campaigns & ensure ROI-focused media planning & buying.

• Develop strategic funnels & customer journeys to drive conversions & retention.

• Analyze performance, generate insights, and present recommendations to clients.

• Stay ahead of digital trends and apply them to campaigns.

• Collaborate with cross-functional teams and mentor junior marketers

Requirements :

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).

• Strong skills in Google Ads, Meta Ads, TikTok Ads.

• Minimum 3–5 years of proven experience in managing performance marketing campaigns, preferably in a digital agency.

• Google Ads Certification required; Meta Blueprint/TikTok Ads Certification a plus.

• Solid knowledge of GA4, tracking, and attribution models.

• Data-driven mindset, with passion for growth marketing & experimentation.

• Excellent communication, presentation, and client management skills.