Senior Performance Marketing Executive (Remote)

About the role

Weavve is a multi-channel business spanning both B2C and B2B segments, across e-commerce and physical retail. We're seeking a performance marketing executive to drive efficient, profitable growth by owning our paid advertising programme end to end: from creative strategy and content creation to campaign management across Meta and Google Ads, with new platforms such as TikTok Ads to come. You'll also manage our Shopify website with a focus on conversion rate optimisation, improving UI and UX for customers in collaboration with our external web development team.

Key responsibilities

• Own the paid ads programme end to end, primarily across Meta Ads and Google Ads, with potential expansion into new platforms such as but not limited to: TikTok Ads.

• Design and execute full-funnel, multi-channel campaigns across Meta (ASC, Manual Sales, Retargeting) and Google (Search, PMax, YouTube), managing campaign structures, budgets, bidding and audiences.

• Lead a creative-first approach: develop ad content strategy, analyse creative performance metrics and turn data into actionable briefs for the design team.

• Maintain a continuous A/B testing roadmap across ad creatives, copy, offers and landing pages to systematically lower CPA.

• Manage tracking integrity and hygiene, including UTM governance, GA4 event configuration and pixel health across the site with guidance.

• Translate platform metrics into clear business insights, presenting weekly performance reports focused on ROAS, lead quality and scalability.

• Manage the website (Shopify) and supporting apps with a focus on conversion rate optimisation: identifying and prioritising improvements to UI and UX that enhance the customer journey.

• Translate CRO findings into clear briefs and coordinate implementation with our external web development team.

• Collaborate cross-department teams to brainstorm, plan, coordinate and run campaigns.

• Assist in email marketing efforts, including campaign planning, setup and performance reporting, working alongside the wider marketing team.

About you

• Hands-on experience running paid campaigns on Meta Ads and/or Google Ads, with a strong grasp of campaign structures, optimisation and performance metrics.

• Ability to utilise strong data analysis skills to develop both tactical and strategic decisions/plans and execute quickly in an iterative manner.

• In-depth understanding of customer journeys, segments and tailoring of messaging.

• Familiarity with CRO principles and an eye for good UI/UX; experience with Shopify is a plus.

• Strong qualitative and quantitative planning and reporting skills.

• Ability to problem-solve and ideate strategically and creatively, and adapt quickly.

• Strong interpersonal and communication skills, including the ability to write clear briefs for external partners.

• Proactive and results-oriented (outcomes versus inputs/outputs), with strong prioritisation and time management in a fast-paced environment.

• Strong copywriting and design skills for ad creatives.

• Proficient with Canva, GA4, Google Search Console, Meta Business Manager / Ads Manager, Google Ads and other marketing tools.

About us

At Weavve, our mission is to transform homes into havens of relaxation and make a good night's sleep accessible to everyone. In our endless search for simple yet appealing home products, we were often faced with frustration and were disappointed at what was available in the market. As such, we started Weavve in 2019 and have stood firmly by one belief since: each Weavve essential is designed to be exactly what we'd enjoy using in our very own homes.

Benefits

• Flexible work arrangements where appropriate.

• Exposure to meaningful, challenging work that stretches you.

• A fast-paced, high-energy environment perfect for quick learners.

• Opportunities for growth and skill enhancement.

• Autonomy and ownership, without bureaucracy.

• A friendly, supportive and collaborative team that values innovation and initiative.