Senior Livestream Trainer

About the role

This role involves recruiting, training, and developing livestream hosts for TikTok Shop operations in Indonesia. You will be responsible for establishing host selection criteria, designing structured training programs, providing ongoing coaching, optimizing livestream scripts for the Indonesian market, monitoring performance metrics, and collaborating with cross-functional teams to ensure training aligns with brand positioning and product strategies.

Key responsibilities

• Recruit, interview, and assess local livestream hosts; establish standardized host selection criteria and job-level classification system; evaluate candidates based on communication skills, on-camera presence, sales awareness, and audience engagement abilities

• Design and develop structured training programs for livestream hosts at different levels (Beginner, Intermediate, and Advanced), covering audience retention, product presentation, audience engagement, sales closing techniques, and compliance and risk management

• Develop standardized livestream scripts, talking-point templates, practical training models, and standard operating procedures (SOPs) for livestream host development

• Provide ongoing coaching through pre-livestream briefings, real-time livestream monitoring, and post-livestream reviews (VOD analysis)

• Deliver personalized one-on-one coaching based on each host's areas for improvement to enhance on-camera performance, presentation fluency, and sales conversion capabilities

• Continuously optimize livestream scripts based on language preferences, consumer psychology, and cultural characteristics of the Indonesian market, including welcome scripts, audience engagement scripts, product-selling scripts, and sales-closing techniques

• Establish a system to evaluate script effectiveness, identify communication issues through livestream clip analysis, and develop a library of proven, high-converting livestream scripts

• Monitor key livestream performance indicators for each host, including watch time, engagement rate, product click-through rate (CTR), conversion rate (CVR), and Gross Merchandise Value (GMV)

• Prepare host performance evaluation reports and training effectiveness analyses; identify performance issues and implement targeted improvement plans

• Collaborate with Livestream Operations, Content, and Product Selection teams to ensure training programs align with brand positioning, product strategies, and livestream schedules

About you

• Diploma (D3) or above, preferably in Marketing, Media, Communications, or related fields

• At least 3-4 years of hands-on experience as a TikTok livestream sales host, or at least 1 year of experience in livestream host training, coaching, or mentoring

• Proven experience developing beginner hosts from scratch or training top-performing livestream hosts

• Strong understanding of the entire TikTok livestream selling process and its core techniques, including livestream script analysis, audience engagement strategies, audience retention, and sales conversion techniques

• Ability to develop training materials and deliver effective training sessions

• Strong data analysis skills, with the ability to identify performance issues through livestream KPI metrics and propose actionable improvement plans

• Excellent communication, presentation, and coaching skills, with the ability to deliver engaging training sessions and build trust with livestream hosts from diverse backgrounds

• Experience in livestream operations for local TikTok Shop brand stores, with a strong understanding of consumer behavior, cultural preferences, religious customs, and platform regulations in Indonesia

• Experience in training or operating livestream e-commerce activities on platforms such as TikTok Live, Shopee Live, or other livestream shopping platforms

• Fluent in Bahasa Indonesia and English (both written and spoken)