Senior KOL Strategiest

Job Description:

• Develop monthly KOL strategies, including KOL tiering (Mega, Macro, Micro, and Nano), as well as creating KOL briefs and key communication points for video content.

• Lead and manage the KOL Specialist team, including task delegation, performance management, coaching, and team development.

• Lead the team in achieving KOL campaign KPIs and budgets in alignment with revenue targets and overall brand objectives.

• Analyze KOL and campaign performance, including campaign ROI, to evaluate effectiveness and identify areas for improvement.

• Build and maintain long-term relationships with KOLs, particularly Mega KOLs and celebrities.

• Oversee contract negotiations, KOL briefs, and content execution to ensure alignment with brand guidelines and campaign objectives.

• Conduct social media and competitor trend research to identify new collaboration opportunities and develop relevant KOL strategies.

Description:

• At least 3 years of experience in Influencer/KOL Marketing.

• Proven track record of successfully executing KOL campaigns,particularly for beauty brands,with a strong understanding of the beauty industry and its trends.

• Strong understanding of influencer marketing strategies,budget planning,and campaign ROI analysis.

• Familiar with major e-commerce and digital platforms,including TikTok,Instagram,and Shopee.

• Strong creative thinking and the ability to develop engaging and effective KOL content briefs.

• Able to analyze campaign performance and interpret KOL campaign data,as well as prepare comprehensive campaign reports.

• Strong leadership skills with the ability to motivate,coach,and develop team members.

• Adaptable and responsive to rapidly changing social media trends.

• Experienced in building and maintaining strong relationships with KOLs across various tiers, particularly Mega KOLs and celebrities.

Placement: Summarecon Bekasi (Hegemoni Capital)