Senior Digital Marketing Specialist Beauty Brand

About ONMEE

ONMEE is an emerging cosmetics brand preparing to enter the beauty market with a focus on creating accessible, high-quality beauty products and engaging with modern beauty consumers.

We are looking for a strategic, creative, and hands-on Senior Digital Marketing Specialist to lead our digital marketing initiatives, establish brand awareness, build an engaged community, and drive sustainable business growth from the early stages of the brand.

This role is ideal for someone who understands the beauty industry, stays up to date with digital trends, and can translate marketing strategies into measurable results.

Job Responsibilities:

1. Digital Marketing Strategy & Brand Development

• Develop and execute ONMEE’s overall digital marketing strategy in alignment with brand positioning and business objectives.

• Build brand awareness and establish a strong digital presence across relevant online channels.

• Develop integrated marketing campaigns for product launches, brand activations, seasonal moments, and promotional periods.

• Identify target audiences, consumer insights, market trends, competitor activities, and growth opportunities within the beauty industry.

• Develop monthly marketing plans, campaign calendars, budget allocations, and performance targets.

• Establish consistent brand messaging, tone of voice, and communication across all digital touchpoints.

1. Social Media & Content Strategy

• Develop social media strategies for Instagram, TikTok, and other relevant platforms.

• Create content pillars, monthly content calendars, campaign concepts, and creative briefs.

• Identify relevant beauty trends, content formats, and storytelling approaches to increase organic reach and audience engagement.

• Translate product features and benefits into compelling content that resonates with the target audience.

• Provide creative direction and collaborate with designers, content creators, videographers, agencies, and freelancers.

• Monitor content performance and continuously optimize the content strategy based on audience insights and data.

• Maintain consistency in brand identity, visual direction, messaging, and communication across social media channels.

1. Brand Awareness & Community Building

• Develop initiatives to increase brand awareness, audience reach, and organic brand visibility.

• Build and nurture an engaged beauty community through interactive content, social media engagement, community activations, and relevant collaborations.

• Develop initiatives that encourage user-generated content (UGC), product reviews, customer participation, and word-of-mouth marketing.

• Identify opportunities to build meaningful relationships with beauty enthusiasts, micro-communities, and potential brand advocates.

• Monitor brand sentiment, audience feedback, social conversations, and community engagement.

• Develop strategies to convert audience interest into brand affinity, product consideration, and long-term customer relationships.

1. KOL, Influencer & UGC Marketing

• Develop and execute KOL, influencer, and creator marketing strategies aligned with ONMEE’s brand objectives and budget.

• Identify and evaluate suitable creators based on audience relevance, engagement quality, content style, credibility, and cost efficiency.

• Manage influencer outreach, collaboration proposals, product seeding, campaign briefs, deliverables, and performance evaluation.

• Build relationships with micro-influencers, nano-influencers, beauty creators, and potential long-term brand ambassadors.

• Coordinate with agencies and freelancers for creator sourcing, campaign execution, and content production when required.

• Track campaign performance using relevant metrics such as reach, engagement, content output, audience growth, and attributed sales where measurable.

• Ensure creator content follows brand guidelines, advertising disclosure requirements, and applicable product-claim guidelines.

1. Digital Campaign & Performance Marketing

• Plan and execute digital campaigns to support brand awareness, audience growth, engagement, and product launches.

• Understand and manage paid advertising activities across Meta Ads and TikTok Ads, with support from external specialists where necessary.

• Develop campaign objectives, audience targeting, creative testing plans, budget allocation, and optimization strategies.

• Analyze advertising performance using relevant metrics such as CPM, CTR, CPC, reach, impressions, and conversion metrics where applicable.

• Collaborate with performance marketing agencies or freelancers to ensure campaigns align with business goals.

• Evaluate campaign effectiveness and provide actionable recommendations for future improvements.

• Understand the relationship between brand awareness, audience engagement, traffic, and eventual sales performance.

1. E-commerce & Customer Acquisition Support

• Collaborate with the e-commerce team to align digital marketing campaigns with product availability, promotional plans, and sales objectives.

• Understand the fundamentals of Shopee and TikTok Shop, including campaign participation, affiliate marketing, promotional mechanics, and product visibility.

• Develop marketing initiatives that support traffic generation, product consideration, and conversion.

• Coordinate social media campaigns, creator content, and affiliate initiatives to support marketplace growth.

• Monitor relevant customer acquisition and sales metrics when data is available.

• Identify opportunities to improve the customer journey from content discovery to product purchase.

1. Data Analysis, Reporting & Optimization

• Develop weekly and monthly digital marketing reports and campaign performance dashboards.

• Monitor key performance indicators, including reach, impressions, engagement rate, follower growth, share of voice where measurable, and campaign efficiency.

• Evaluate content, KOL, and campaign performance to identify successful formats and improvement opportunities.

• Translate performance data into actionable insights and recommendations.

• Manage marketing budgets and track spending against approved allocations.

• Conduct competitor benchmarking and periodic evaluations of brand performance.

• Maintain clear documentation of campaign results, creator partnerships, learnings, and next steps.

1. Agency, Freelancer & Cross-functional Management

• Brief, coordinate, and evaluate external agencies, creators, and freelancers.

• Ensure campaign deliverables meet agreed timelines, quality standards, and brand guidelines.

• Manage multiple projects simultaneously and establish clear priorities.

• Collaborate with internal teams, including e-commerce, sales, product, customer service, and management.

• Take ownership of campaign execution from planning through evaluation.

• Identify which activities should be managed internally and which should be delegated to external partners.

Requirements :

1. Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

• Minimum 3–5 years of experience in digital marketing, brand marketing, social media, or an equivalent role.

• Experience in beauty, cosmetics, skincare, personal care, or FMCG is highly preferred.

• Proven experience in developing and executing digital marketing campaigns.

• Experience in launching new products or building brand awareness for emerging brands is a strong advantage.

• A portfolio demonstrating campaign strategy, execution, and measurable outcomes is required.

1. Technical Skills

• Strong understanding of digital marketing strategy, social media marketing, and brand communication.

• Hands-on familiarity with Instagram, TikTok, Meta Ads, and TikTok Ads.

• Good understanding of content strategy, creative briefing, copywriting, and digital storytelling.

• Experience with influencer marketing, KOL management, product seeding, UGC, and affiliate campaigns.

• Ability to interpret marketing analytics and translate data into actionable decisions.

• Familiarity with tools such as Meta Business Suite, TikTok analytics, Google Analytics, spreadsheets, and reporting dashboards.

• Understanding of e-commerce marketing and marketplace ecosystems, particularly Shopee and TikTok Shop.

• Strong project management and budget management capabilities.

• Familiarity with AI-assisted marketing tools and productivity tools is an advantage.

1. Core Competencies

• Strategic thinking with strong execution capabilities.

• Creative, analytical, and commercially minded.

• Strong communication, negotiation, and interpersonal skills.

• Able to work independently and take ownership of projects.

• Comfortable working in a fast-paced environment with evolving priorities.

• Proactive in identifying opportunities, solving problems, and proposing new initiatives.

• Strong attention to detail and ability to manage multiple deadlines.

• Able to balance brand-building objectives with measurable business outcomes.

• Collaborative and capable of managing external partners effectively.

What We Offer :

• The opportunity to help build a cosmetics brand from its early stages.

• A collaborative and entrepreneurial work environment.

• Access to agency and freelance support for selected marketing activities.

• Opportunities to shape brand strategy, content direction, and audience development.

• Competitive compensation based on experience and demonstrated capabilities.

• Performance-based incentives, subject to company policy and agreed KPIs.