Senior Digital Marketing

Senior Digital Marketing Staff

As Senior Digital Marketing Staff at Be More Indonesia, you will be responsible for developing and strengthening Be More’s overall brand identity, marketing strategy and customer-facing presence across our wellness studios and digital channels.

You will take ownership of how the Be More brand is positioned, communicated and experienced — from campaign concepts and content strategy to customer engagement, promotional activities and brand activations.

This is a hands-on role suited for someone who can think strategically while being comfortable executing marketing activities on the ground.

Key Responsibilities

1. Brand Strategy & Management

• Develop and maintain Be More’s overall brand positioning, identity, tone of voice and messaging.

• Ensure consistency of the Be More brand across studios, digital platforms, campaigns and customer touchpoints.

• Develop brand communication that reflects Be More’s premium wellness positioning and Japanese-inspired hospitality.

• Identify opportunities to strengthen brand awareness, differentiation and customer loyalty.

• Conduct market and competitor research to identify consumer trends and opportunities.

2. Marketing Strategy & Campaign Management

• Develop and execute weekly, monthly and annual marketing plans aligned with business objectives.

• Lead promotional, seasonal and brand campaigns across online and offline channels.

• Develop campaigns to support customer acquisition, trial bookings, membership sales and retention.

• Work closely with Operations and Studio teams to ensure effective campaign execution.

• Develop creative campaign concepts that drive awareness, engagement and sales.

• Manage campaign budgets, timelines and external partners when required.

3. Digital Marketing, Content & Social Media

• Lead the overall digital marketing and content strategy across Instagram, Google and other relevant platforms.

• Develop and maintain a content calendar aligned with brand direction and business priorities.

• Guide the development of short-form videos, photography, graphics, copywriting and other marketing content.

• Review content performance and continuously improve creative direction and messaging.

• Manage and optimise paid digital advertising campaigns.

• Work with internal teams or external partners to produce marketing content.

4. Customer Engagement & Brand Activation

• Develop initiatives to increase customer engagement, trial bookings, membership conversion and retention.

• Plan and coordinate brand activations, events and promotional initiatives.

• Identify suitable influencers, creators and potential brand partners.

• Monitor customer feedback, online reviews and social media conversations.

• Use customer insights to improve marketing campaigns and customer experience.

5. Marketing Performance & Reporting

• Establish and monitor key marketing KPIs, including reach, engagement, leads, customer acquisition, conversion and campaign performance.

• Track and analyse the effectiveness of marketing campaigns.

• Prepare regular marketing reports with key findings, insights and recommendations.

• Use data to optimise marketing strategies and improve return on marketing investment.

6. Team Leadership & Development

• Manage and guide the marketing team to ensure quality and timely execution.

• Set clear priorities, timelines and expectations for marketing projects.

• Establish practical SOPs, campaign trackers, content systems and workflows.

• Coach and develop junior marketing team members.

• Participate in hiring and onboarding future marketing team members.

Qualifications

• 5+ years of experience in marketing, brand management, digital marketing, content marketing or a related field.

• Experience in wellness, fitness, healthcare, lifestyle, hospitality, retail or consumer brands is highly preferred.

• Strong understanding of brand building, marketing strategy and consumer behaviour.

• Hands-on experience running Meta Ads (Facebook & Instagram Ads).

• Experience managing and optimising Google Ads campaigns.

• Strong understanding of digital advertising performance, including CTR, CPC, CPM, CPL, CPA, conversion rate and ROAS.

• Experience using Google Analytics / GA4 to analyse website and campaign performance.

• Good understanding of SEO, keyword research and basic website optimisation.

• Understanding of conversion funnels, lead generation and customer acquisition.

• Experience analysing marketing data and turning insights into actionable strategies.

• Strong understanding of social media platforms and digital content.

• Able to think strategically while remaining hands-on with execution.

• Strong project management and cross-functional coordination skills.

• Proactive, resourceful and able to take ownership of projects from start to finish.

• Comfortable working in a fast-paced and growing business environment.

• Experience managing or mentoring junior marketing staff is an advantage.

• Good command of English is preferred.

🚀 What We Offer

• An opportunity to join a growing premium wellness company in Indonesia.

• Wellness and fitness environment with opportunities to learn and grow.

• Competitive salary based on experience and qualifications.

About Be More Indonesia

Be More Indonesia is a premium wellness company combining personal training, fitness and Japanese-inspired body conditioning and therapy.

Our mission is to help customers achieve a healthier, stronger and better version of themselves through personalised wellness programs and Japanese-style hospitality.

With multiple studios in Jakarta, Be More is continuing to grow and strengthen its position in the premium wellness market.