Sales Marketing Horeca

About the role

Seabiru is a food supplier providing meat, chicken, and seafood products for restaurants, cafes, catering, and culinary businesses. We are developing our B2B customer network and seeking an experienced Sales Hunter capable of opening new markets, building business relationships, and generating sustainable sales.

Key responsibilities

• Actively seek and acquire new B2B customers in Surabaya and surrounding areas

• Conduct prospecting through telephone, WhatsApp, direct visits, and professional networks

• Identify needs of restaurants, cafes, catering, and other culinary businesses

• Offer meat, chicken, and seafood products according to customer needs

• Prepare price quotations, conduct negotiations, and follow up on prospects until transaction completion

• Develop new customers into repeat customers through repeat orders

• Achieve sales targets and gross profit in accordance with company policy

• Monitor customer payments and coordinate with operational team

• Prepare reports on sales activities, prospect pipeline, new customers, and sales results

About you

• Minimum 2 years of experience in B2B sales, field sales, distribution, food service, frozen food, or related industry

• Proven track record of acquiring new customers independently

• Capable of cold calling, field visits, negotiation, and follow-up

• Good communication skills, target-oriented, disciplined, and responsible

• Understanding of profit margins, payment, and long-term customer relationships

• Familiar with Surabaya and surrounding areas

• Own vehicle and appropriate driving license

• Able to operate WhatsApp, spreadsheet, and basic work applications

About us

Seabiru is a food supplier providing meat, chicken, and seafood products for restaurants, cafes, catering, and culinary businesses. We are developing our B2B customer network.

Benefits

• Base salary in accordance with applicable labor regulations

• Sales bonus based on collected gross profit

• Additional incentive for successful new customer acquisition that becomes repeat customers

• Opportunity to increase earnings based on performance and contribution to business growth