Public Relations

About the Role

PT BABYLON GROUP INTERNASIONAL is seeking a talented and dynamic Public Relations professional to join our hospitality and tourism division. This is a full-time position based in South Jakarta, Jakarta. As Public Relations, you will play a crucial role in shaping and maintaining the positive image of our organisation within the bar and beverage sector. You will be responsible for building strong relationships with media, stakeholders, and the public whilst promoting our brand values and business objectives. This role is integral to our marketing strategy and will directly contribute to the growth and reputation of PT BABYLON GROUP INTERNASIONAL.

Key Responsibilities

• Develop and implement comprehensive public relations strategies and campaigns to enhance brand visibility and reputation within the hospitality and bar and beverage industry

• Build and maintain strong relationships with media contacts, journalists, influencers, and key stakeholders to secure positive media coverage and publicity

• Create compelling press releases, media kits, and promotional materials that effectively communicate company news and initiatives

• Manage and monitor brand reputation across all channels, including traditional media and digital platforms

• Coordinate and organise media events, product launches, promotional activities, and community engagement programmes

• Handle crisis communication and provide strategic advice during sensitive situations to protect organisational reputation

• Liaise with internal teams, including marketing, events, and operations, to ensure consistent messaging and brand alignment

• Analyse media coverage and prepare regular reports on PR performance and brand sentiment

• Identify and pursue opportunities for thought leadership and expert positioning within the hospitality and beverage sector

What We're Looking For

• Minimum 3-5 years of professional experience in public relations, preferably within the hospitality, tourism, or food and beverage industry

• Excellent written and verbal communication skills in English and Indonesian, with the ability to craft compelling narratives and key messages

• Strong media relations experience and an established network of contacts within local and national media outlets

• Proven experience in developing and executing successful PR campaigns and brand awareness initiatives

• Proficiency in social media management and digital PR strategies

• Excellent organisational and project management skills with the ability to manage multiple priorities simultaneously

• Strong analytical and research capabilities to assess market trends and competitor activities

• Creative thinking with a strategic mindset and ability to translate business objectives into effective PR initiatives

• Flexibility and adaptability in a fast-paced, dynamic environment

• Degree in Communications, Public Relations, Marketing, or a related field is preferred

What We Offer

PT BABYLON GROUP INTERNASIONAL is committed to fostering a supportive and inclusive workplace culture. We offer our employees competitive remuneration packages, opportunities for professional development and career growth within a dynamic hospitality organisation. Our team benefits from a collaborative work environment where creativity and innovation are encouraged and valued. We provide ongoing training and mentoring to support your career progression. Additionally, we offer flexible working arrangements where feasible, and a range of employee benefits designed to support your wellbeing and work-life balance. We believe in recognising and rewarding outstanding performance and contribution to the organisation.

About Us

PT BABYLON GROUP INTERNASIONAL is a leading hospitality and tourism company specialising in bar and beverage operations. With a commitment to excellence, innovation, and customer satisfaction, we have established ourselves as a trusted brand within the Indonesian hospitality sector. Our mission is to deliver exceptional experiences through our diverse portfolio of establishments and events. We pride ourselves on our vibrant company culture, our talented team, and our dedication to maintaining the highest standards of service and quality. We are passionate about creating memorable experiences for our customers whilst building a workplace where our employees can thrive and develop their careers.

If you are a proactive public relations professional with a passion for the hospitality industry and a track record of success in building and maintaining strong brand reputations, we would love to hear from you. Apply now to join the PT BABYLON GROUP INTERNASIONAL team and help us continue to grow and succeed in the dynamic world of hospitality and tourism.