Product Development/ Product Manager

Job Description

1. Conduct online market research and trend analysis to identify opportunities and directions for product development.

2. Monitor product trends across digital platforms (marketplaces, social media, and search engines) using tools such as Google Trends, TikTok Trends, and social listening tools.

3. Analyze online consumer behavior data (search patterns, purchasing behavior, and engagement) to understand market preferences.

4. Conduct competitive analysis of products across online channels, including positioning, pricing, and marketing strategies.

5. Collect and process data from various sources (e-commerce analytics, web analytics, and online surveys) to support market trend research.

6. Identify emerging products or categories based on quantitative and qualitative data.

7. Prepare analytical reports and dashboards that present market trend insights in a clear and actionable manner.

8. Collaborate with Product, Marketing, and Business Development teams to translate market trends into product strategies.

9. Provide recommendations for new product development, feature adjustments, and go-to-market strategies based on trend analysis.

10. Conduct regular evaluations of product performance in online markets against current industry trends.

Qualifications

1. Bachelor’s degree (S1) in Management, Statistics, Digital Business, Marketing, or a related field.

2. 1–2 years of experience in market research, product analysis, or digital analytics.

3. Strong understanding of the online ecosystem, including e-commerce, social media, marketplaces, and platform algorithms.

4. Proficient in trend and online data analysis tools such as Google Trends, Google Analytics, and social listening tools.

5. Strong analytical and critical thinking skills with the ability to interpret market data and trends.

6. Detail-oriented and proactive in keeping up with the latest digital market trends.

7. Ability to work independently and collaboratively with cross-functional teams.

8. Strong communication and presentation skills, with the ability to effectively communicate insights to stakeholders.

9. Proficiency in English is a plus.