PR Manager

About the role

We are looking for a PR Manager to own end-to-end brand communications, including traditional PR, viral PR marketing, PR topic creation, IP building, SEO, AIO and GEO. You will create buzz-worthy campaigns that spark public conversations, build brand reputation, and maximize brand visibility across media, search and generative AI channels.

Key responsibilities

• Develop annual PR strategy, build and maintain media & influencer relationships, manage press release writing, media pitching, interview coordination, media monitoring and crisis communication

• Lead creative event marketing and PR topic campaigns that trigger public discussions and social buzz

• Identify relevant social trends and audience insights to design shareable brand events, balance campaign virality with brand risk control

• Monitor topic momentum and post-campaign analysis to refine event playbook

• Lead brand IP strategy, content creation and IP asset operation, build IP storylines and amplify IP influence through PR campaigns and brand events

• Drive SEO strategy for brand owned media and PR content, including keyword planning, on-page & off-page optimization

• Implement AIO (AI Overview Optimization) and GEO (Generative Engine Optimization) strategy, optimize brand entity and structured content for LLMs

• Collaborate with product, marketing and design teams, set KPIs & PR budget, measure campaign performance on buzz volume, media mentions and search metrics

About you

• Bachelor's degree in Communications, Marketing or related fields

• 5+ years of PR / brand communications experience

• Proven track record in traditional PR, media relations and crisis management

• Hands-on experience designing viral marketing and PR campaigns that successfully generated public discussions and social buzz

• Experience in IP content operation

• Solid understanding of SEO

• Knowledge of AIO / GEO / generative AI content optimization is a strong plus

• Excellent written & verbal communication skills in English and Bahasa Indonesia

• Strong multi-tasking and project management skills

• Data-driven mindset, able to measure campaign performance by conversation volume, media mentions and search metrics