Paid Ads Specialist

Tanggung jawab

• Plan, run, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant platforms.
• Monitor campaign performance, analyze key metrics such as ROAS, CPA, CTR, and conversion, and identify opportunities for improvement.
• Conduct A/B testing on audiences, creatives, and campaign strategies to improve campaign performance.
• Collaborate with Marketing, Creative, and E-commerce teams to develop data-driven campaigns that support business and sales targets.
• Prepare campaign performance reports and provide actionable recommendations for future campaigns.

Persyaratan

1. Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related fields.
2. Minimum 1–2 years of experience in Performance Marketing, Paid Media, Digital Advertising, or a similar role.
3. Hands-on experience with Meta Ads, TikTok Ads, and/or Google Ads, with a good understanding of campaign optimization and performance metrics.
4. Strong analytical skills, comfortable working with data, and able to translate campaign results into actionable insights.
5. Experience in cosmetics, skincare, beauty, personal care, FMCG, or e-commerce is highly preferred.