Marketing Supervisor

1. Key Responsibilities

A. Marketing Materials & Branding

1. Develop and coordinate marketing materials, including brochures, catalogs, flyers, company profiles, and product presentations.

2. Coordinate the production of corporate and product promotional videos.

3. Ensure consistent brand identity across all marketing materials and communication channels.

B. Website Management

1. Manage and maintain the company's official website.

2. Regularly update company news, announcements, events, product information, and visual content.

3. Ensure advertising content complies with applicable regulations and company policies.

4. Monitor and improve Search Engine Optimization (SEO) performance.

C. Social Media Management

1. Manage the company's official social media accounts, including registration, verification, and profile optimization.

2. Develop and publish engaging social media content.

3. Monitor audience engagement and respond to customer interactions.

4. Plan and execute social media campaigns to increase brand awareness and followers.

5. Track social media performance, including followers, reach, engagement, likes, and shares.

6. Ensure social media activities comply with applicable regulations and company policies.

D. Advertising & Promotion

1. Plan and execute online and offline marketing campaigns.

2. Coordinate advertising activities through traditional media, including television, radio, outdoor advertising, and print media.

3. Monitor campaign effectiveness and recommend improvements.

4. Coordinate with external agencies, media partners, and vendors.

E. Training & Event Coordination

1. Coordinate technical training activities during company meetings and events.

2. Support the preparation of training materials and presentations.

3. Collaborate with internal departments to ensure successful event execution.

F. Marketing Planning & Reporting

1. Develop monthly and annual marketing activity plans.

2. Monitor marketing budgets and optimize promotional expenses.

3. Track marketing performance against established KPIs.

4. Prepare regular marketing performance reports for management.

5. Coordinate and supervise marketing activities to ensure timely execution.

2. Qualification

1. Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

2. Minimum 3 years of relevant experience in marketing, digital marketing, or marketing communications, preferably with supervisory experience.

3. Strong knowledge of marketing strategies, branding, advertising, and promotional activities.

4. Experience in managing social media platforms, website content, and digital marketing campaigns.

5. Good understanding of Search Engine Optimization (SEO), content creation, and social media analytics.

6. Experience in organizing marketing events, promotional campaigns, and coordinating with external vendors or agencies.

7. Strong communication, leadership, problem-solving, and organizational skills.

8. Ability to develop marketing plans, manage budgets, monitor KPIs, and prepare performance reports.

9. Proficient in Microsoft Office and familiar with digital marketing tools.

10. Good command of English, both written and spoken. Mandarin proficiency is an advantage.

11. Self-motivated, creative, detail-oriented, and able to work independently or as part of a team.

12. Ability to multitask, meet deadlines, and work effectively in a fast-paced environment.