Marketing property manager

About the role

The Marketing Manager is expected to lead the team, build the strategy, generate leads, increase site visits, improve conversion, drive closing, and achieve sales targets. This role requires a proven track record as a Manager/Senior Leader in property marketing with demonstrated measurable achievements in increasing property sales.

Key responsibilities

• Develop and execute marketing strategies that directly contribute to sales growth through online and offline channels

• Manage and lead a property marketing/sales team, including setting targets, monitoring performance, conducting evaluations, and coaching team members

• Create and implement monthly and quarterly marketing plans based on sales targets, market conditions, available inventory, and project positioning

• Analyze sales performance, marketing data, lead quality, conversion rates, and campaign effectiveness to translate data into actionable strategies

• Develop strategies to generate high-quality leads and convert leads into site visits, bookings, and property sales

• Identify weak points in the sales funnel and implement strategies to increase conversion rates and shorten the sales cycle

• Evaluate advertising performance based on budget, leads, cost per lead, site visits, bookings, closing rate, and return on marketing investment

• Develop property promotions, sales programs, events, exhibitions, referral programs, agent partnerships, and other initiatives to increase property demand and sales

• Conduct market research, competitor analysis, pricing analysis, customer segmentation, and property market positioning within the Palembang and surrounding markets

• Prepare and present weekly and monthly marketing performance reports to management, including sales achievement, lead generation, campaign performance, team productivity, challenges, and recommended action plans

About you

• Minimum 3–5 years of proven experience in property/real estate marketing, with at least 2 years in a managerial, head, or senior leadership position within a property developer or real estate company

• Proven track record of increasing property sales, achieving sales targets, and driving revenue growth through effective marketing and sales strategies

• Strong understanding of the property sales cycle, including lead generation, prospecting, site visits, booking, customer follow-up, negotiation, and closing

• Experienced in managing and leading a property marketing/sales team, including setting individual and team targets, monitoring performance, conducting evaluations, coaching team members, and improving productivity

• Strong understanding of digital marketing for property, including Meta Ads, TikTok, Google Ads, property listing platforms, social media marketing, WhatsApp marketing, and other lead-generation channels

• Experienced in building and maintaining relationships with property agents, brokers, digital marketing partners, communities, corporate partners, and other potential sales channels

• Strong negotiation, communication, presentation, and leadership skills with the ability to deal with customers, agents, management, and external partners professionally

• Target-oriented, commercially minded, and highly accountable, with a strong focus on achieving measurable sales results

• Willing to work on-site in Palembang and actively participate in property exhibitions, site activities, customer meetings, team coaching, and other marketing activities

• Bachelor's degree in Marketing, Business, Management, Communications, or a related field is preferred