Marketing Promotion & Branding

About us

PT Herdento Global Solusi (HGS) is a business consultancy and solution provider dedicated to connecting ideas, people, and opportunities. Founded with a vision to bridge Indonesia's growing potential with global markets, HGS focuses on delivering integrated services across strategic consulting, business development, and cross-border partnerships. Our work spans multiple sectors, ranging from educational; human capital development; software development and advanced technology; to healthcare and sustainability projects, always with a commitment to creating measurable value for our clients and stakeholders.

Position Overview

This position is responsible for developing and executing marketing, promotional, and branding initiatives to strengthen brand awareness, enhance audience engagement, and support the company's business objectives. The role includes managing digital marketing activities, particularly on social media platforms, developing promotional strategies, maintaining brand consistency, and monitoring marketing performance.

Key responsibilities

• Develop and execute marketing, promotion, and branding strategies aligned with the company's objectives.

• Create marketing plans and coordinate with the content and design teams to develop content plans and promotional materials.

• Manage and maintain social media accounts, including posting, scheduling, and regular updates.

• Upload and publish content across digital platforms, including Instagram, TikTok, and other relevant channels.

• Write engaging captions and marketing copy for social media posts and promotional campaigns.

• Support branding initiatives to ensure consistent brand identity, messaging, and visual communication across platforms.

• Plan and execute promotional campaigns to increase brand awareness, audience engagement, and potential customer reach.

• Monitor and analyze marketing performance metrics, including reach, views, engagement, and campaign results.

• Set up and manage basic digital advertising campaigns, such as Instagram Ads and Meta Ads.

• Prepare weekly marketing reports and presentations, including performance insights, key metrics, and recommendations.

Requirements

• Minimum 1 year of relevant experience in marketing, digital marketing, promotion, branding, or a related field.

• Bachelor's degree or final-year student in Marketing, Communication, Business, or a related field.

• Good understanding of marketing strategies, digital marketing, social media management, and branding principles.

• Able to identify target audiences and develop relevant promotional ideas.

• Basic understanding of visual storytelling, content hooks, and social media trends.

• Familiarity with social media platforms, including Instagram and TikTok.

• Experience in developing and executing promotional campaigns and marketing content.

• Familiarity with basic digital advertising tools, particularly Meta Ads, is an advantage.

• Ability to analyze marketing performance data, including reach, views, engagement, and other relevant metrics.

• Ability to create clear and informative reports and presentations using PowerPoint or Google Slides.

• Good communication, coordination, time management, and organizational skills.

• Detail-oriented, creative, proactive, and able to work collaboratively with cross-functional teams.

• Basic knowledge of Japanese is a plus.