Marketing Performance Manager

Job Description

• Develop and execute marketing campaigns across digital and offline channels to drive brand awareness, traffic, and sales.

• Manage TikTok and Instagram content strategy, including content planning, execution, and performance optimization.

• Develop retail campaigns, activations, and promotional initiatives based on commercial objectives and customer insights.

• Manage KOL/KOC, community, and other strategic partnerships to support campaign and business objectives.

• Monitor campaign performance, customer response, and ROI, and translate data into actionable improvements.

• Manage marketing budgets and ensure spending is aligned with business priorities and campaign performance.

• Coordinate with internal teams, agencies, KOLs, communities, and other partners to ensure smooth campaign execution.

• Visit stores and engage with customers to understand on-ground insights and identify opportunities to improve marketing performance.

Requirements

• Bachelor’s degree (S1) in Marketing, Business, Communications, or related fields.

• Minimum 3 years of experience in marketing, preferably in retail, lifestyle, beauty, accessories, FMCG, or other fast-moving consumer businesses.

• Strong experience in digital marketing, social media, retail campaigns, and performance measurement.

• Commercially minded, with the ability to connect marketing activities with business and sales outcomes.

• Strong analytical, execution, and project management skills.

• Takes ownership and communicates honestly, including when results fall short.

• Open to feedback and able to turn it into action.

• Stays composed when problems arise and focuses on solutions.

• Able to work independently, move quickly, and experiment within budget.

• Willing to visit stores and understand customers and market conditions firsthand.

• Prioritize evidence of successful execution and sound judgment over seniority or job title.