Marketing Manager – Ceramic & Granite Tiles (Building Materials)

About the role

You will lead the brand's marketing strategy across the product portfolio and launches, building-material stores and modern retail, and projects and specifiers. Your goal is to grow sales of value-added products while protecting margins.

Key responsibilities

• Build and deliver the annual marketing plan and budget, including positioning for the brand and the granite line by price segment

• Lead collection development and new product launches with R&D, production, sales and finance

• Set display standards and design programs for distributors, building-material stores and modern retail

• Build networks with architects, interior designers, developers and contractors, and support project specifications

• Manage brand campaigns, digital content, catalogues and PR, and design and run marketing activations and events and/or trade promotion programs

• Track sell-out data, competitor pricing and program ROI to guide management decisions

• Lead and develop the marketing team

About you

• Bachelor's degree in any field; Marketing, Management, Engineering or Architecture preferred

• At least 5 years in brand, product or trade marketing in building materials (e.g. tiles, sanitary ware, paint, construction chemicals, pipes or roofing) or similar technical manufacturing, including at least 2 years leading a team

• Hands-on experience designing and running marketing activations and events and/or trade promotion programs for distributors and stores

• A measurable track record of launching products or managing brands sold through distributors, building-material stores, modern retail and projects

• An understanding of ceramic and granite tile production and quality standards, or the ability to learn them quickly

• Strong in budgeting, price and margin analysis, and data-driven decision-making

• Good command of English

• Willing to be based in Surabaya and to travel regularly

Benefits

• Base salary of IDR 22–25 million per month, plus a fixed allowance

• Company car or car allowance

• Annual performance bonus

• Religious holiday allowance (THR), BPJS Health and BPJS Employment, and supplementary health insurance

• Relocation support for candidates from outside Surabaya

• Permanent employment

About us

BP Consulting Group, through BP Elite Search, is recruiting on behalf of a leading Indonesian ceramic and granite tile manufacturer that is part of a national business group. Our client runs two plants, distributes across Indonesia and exports to markets in Asia.