Marketing Manager

Responsibilities

• Collaborate with the CEO to develop comprehensive marketing plans that align with the company's objectives and target audience.

• Implementing strategies to increase market share and brand presence.

• Provide leadership and guidance to the marketing team, ensuring their professional development and optimal performance.

• Coordinate the team's efforts to execute marketing campaigns effectively.

• Oversee the planning, execution, and tracking of multi-channel marketing campaigns, including digital, social media, email, and traditional marketing methods.

• Ensure campaigns are delivered on time and within budget.

• Coordinate public relations (PR) and media planning and buying aligned with marketing goals.

• Conduct market research to identify trends, customer preferences, and competitors' activities.

• Use research insights to inform marketing strategies.

• Supervise social media strategies and content creation, ensuring it aligns with brand guidelines and resonates with target audiences.

• Collaborate with content creators, copywriters, and designers to deliver high-quality content.

• Plan, organize, and execute marketing and promotional events to increase brand visibility and engage with the target audience.

• Coordinate all aspects of events, including logistics, budget management, and post-event analysis.

• Manage the company's participation in expos and trade shows, including booth design, logistics, and lead generation strategies.

• Build and nurture relationships with industry professionals and partners at expos and trade shows.

• Assist in managing the marketing budget, tracking expenses, and optimizing spending to maximize ROI.

• Monitor and analyze the effectiveness of marketing efforts using relevant metrics and analytics tools.

• Provide insights to refine strategies and improve campaign performance.

• Collaborate with other departments, such as Sales, Production, and Training departments, to align marketing efforts with overall business objectives.

• Oversee relationships with marketing vendors and agencies, ensuring they meet performance and contractual obligations.

Qualifications

• Strong strategic thinking and problem-solving skills.

• Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.

• Exceptional communication and interpersonal skills, including proficiency in the English language for effective communication.

• Proficiency in using marketing tools, analytics, and project management software.

• Leadership and team management experience.

• Creative thinking and the ability to innovate in marketing approaches.

• Strong project management and organizational skills.

• Experience in event planning and management, including expos and trade shows.

• Expertise in public relations and media management.

• Strong English proficiency in written and verbal.