Marketing Lead

Marketing Lead

Fashion Forth | Luxury Multi-Brand Retail

Fashion Forth is looking for a commercially driven, fashion-savvy Marketing Lead to lead our marketing strategy, campaigns, and digital growth across online and offline channels.

We are looking for someone who combines a strong understanding of fashion and luxury branding with hands-on expertise in digital marketing, paid advertising, and performance analytics.

Key Responsibilities

• Own and execute the overall marketing strategy, annual marketing calendar, promotional campaigns, and retail activations.

• Plan, manage, and optimize paid advertising across Meta, Google, TikTok, and e-commerce platforms.

• Manage marketing budgets and analyze key metrics including ROAS, CAC, LTV, conversion rates, and revenue growth.

• Develop customer acquisition, CRM, retention, and remarketing strategies.

• Collaborate with creative, social media, e-commerce, and retail teams to deliver integrated campaigns.

• Maintain consistent brand positioning and communication across all marketing channels.

• Analyze campaign performance, consumer behavior, and fashion industry trends to identify growth opportunities.

Qualifications

• Minimum 4–5 years of experience in marketing, digital marketing, or growth, preferably within fashion, luxury, premium retail, or lifestyle.

• Strong knowledge of fashion brands, industry trends, consumer behavior, and brand positioning.

• Proven experience managing paid advertising campaigns and marketing budgets.

• Proficient in Meta Ads, Google Ads, TikTok Ads, GA4, and marketing analytics tools.

• Strong understanding of ROAS, CAC, LTV, customer segmentation, and marketing attribution.

• Both analytical and creative, with strong commercial instincts and a data-driven mindset.

• Excellent organizational, project management, and leadership skills.

• Comfortable coordinating multiple campaigns and working cross-functionally in a fast-paced retail environment.