Marketing

About the role

This is a Marketing / Digital Marketing position responsible for developing and executing digital marketing strategies, creating engaging content across social media platforms, and driving brand awareness and sales through strategic campaigns.

Key responsibilities

• Develop and implement digital marketing strategies, branding, and social media marketing initiatives

• Create creative content for Instagram, TikTok, and other digital platforms

• Design graphics and edit videos using Canva, CapCut, Adobe Photoshop, or similar applications

• Write compelling copy for captions, promotional materials, and marketing campaigns

• Manage Meta Ads and/or TikTok Ads campaigns

• Develop content plans, content calendars, and promotional strategies to increase brand awareness and sales

• Analyze content and campaign performance and prepare marketing reports

• Work towards targets and meet operational and promotional requirements

About you

• Minimum SMA/SMK education level; D3/S1 in Marketing, Communications, Business, or related field preferred

• Minimum 1–2 years of work experience in Marketing, Digital Marketing, or Social Media Management

• Understanding of digital marketing strategy, branding, and social media marketing

• Ability to create creative content for Instagram, TikTok, and other digital platforms

• Proficiency in basic graphic design and video editing using Canva, CapCut, Adobe Photoshop, or similar applications

• Strong copywriting skills for captions, promotional materials, and marketing campaigns

• Knowledge of Meta Ads and/or TikTok Ads is an advantage

• Ability to develop content plans, content calendars, and promotional strategies

• Good communication skills, creative and innovative thinking, and ability to work independently and in teams

• Portfolio of previous work such as social media content, promotional designs, videos, or marketing campaigns