Live Streaming Manager

Job Responsibillities:

1. Take overall charge of end-to-end planning and operation of live streaming business for Majes brand on both Tiktok Shop and Shopee.

2. Be accountable for core performance metrics including live room GMV, conversion rate and cost ratio.

3. Build the live streaming team (hosts & live assistants), establish live streaming SOP system,and be responsible for team recruitment, training and performance management to drive overall team performance.

4. Oversee the full live streaming workflow: live schedule arrangement, content script planning, product selection, in-live promotions (vouchers, flash sales, gift campaigns), traffic acquisition and live execution.

5. Conduct daily data review to continuously optimize live scripts, campaign tactics, and product portfofolio.

6. Coordinate with warehouse, supply chain and markeketing teams to confirm inventory and gift arrangements.

7. Engage local KOLs, design KOL livestreaming collaborations, and expand live resource channels.

8. Research live streaming rules and competitor strategies of Tiktok Shop and Shopee Indonesia. Develop live campaigns for major shopping festivals to secure platform traffic support and improve live room traffic, watch duration, engagement and conversion.

9. Monitor key live metrics (GMV, views, average order value, ROI, etc.), submit regular review reports, iterate live strategies promptly and align updates with management.

Job Requirements:

1. Minimum Diploma III (D3) or Bachelor’s degree in any relevant field, with at least 3 years of experience in live streaming operations and at least 1 year in team management.

2. Hands-on experience with TikTok Shop and Shopee live streaming operations is preferred; Experience in the pet food or pet supplies industry is an advantage.

3. Good understanding of Indonesian consumer behavior, local market trends, and live commerce dynamics, with the ability to independently manage the entire live streaming process, from planning and promotion setup to performance analysis.

4. Strong team-building and leadership skills, with the ability to recruit and develop local live hosts, establish standardized SOPs, and drive consistent team performance.

5. Strong analytical skills and data sensitivity to optimize live streaming strategies based on data insights. Good negotiation and communication skills for managing local KOL partnerships.

6. Native Indonesian speaker; Chinese proficiency is preferred, and English communication skills are an advantage.

7. Self-motivated, results-oriented, able to work under pressure, and available for evening shifts.

8. Familiarity with platform marketing tools, including vouchers, gifts, flash sales, and other promotional features, as well as a good understanding of live streaming traffic acquisition and conversion strategies.

9. Experience in building and developing live streaming operations from the ground up (0–1) is preferred.