KOL Specialist

REQUIREMENTS

• Min. 1 year of experience in KOL/Influencer Marketing

• Experienced in sourcing, coordinating, and briefing micro, macro, and mega KOLs

• Creative in developing content ideas for TikTok, Instagram, and YouTube

• Experienced in content review, negotiation, and campaign performance analysis

• Strong communication, coordination, and project management skills

• Proactive in exploring new content trends and KOL opportunities

JOB DESCRIPTION

• Research, shortlist, and manage KOL partnerships based on brand needs

• Develop campaign briefs, content ideas, scripts, and KOL guidelines

• Negotiate rates, deliverables, timelines, and campaign agreements

• Coordinate KOL content production and review content before publication

• Collaborate with marketing and creative teams to execute campaigns

• Monitor and analyze KOL campaign performance