Junior Digital Marketing Executive

Job Description Summary:

Junior Digital Marketing Executive will be supporting the planning, coordination, and execution of digital marketing initiatives across multiple B2B brands within Sinar Mas Agribusiness and Food. The role will work closely with Digital Marketing Executive, Team Brand, designers, and other internal stakeholders, while coordinating day-to-day execution with external agencies, and vendors. The portfolio covers various B2B product categories including Cooking Oil, Margarine, Shortening, and Specialty Fats.

Job Descriptions:

Campaign Planning & Execution

• Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels.

• Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers.

• Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets.

• Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.

Social Media & Content Management

• Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules.

• Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines.

• Support copywriting and development of communication materials for digital campaigns.

• Stay updated on digital and social media trends and identify relevant opportunities for the brands.

KOL & Influencer Management

• Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting.

• Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements.

• Maintain structured KOL trackers and campaign documentation.

Paid Media Coordination

• Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads.

• Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency.

• Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization.

• Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.

Agency & Vendor Management

• Manage day-to-day communication and project coordination with external agencies, production partners and vendors.

• Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines.

• Ensure required assets and deliverables are completed accurately and on time.

Stakeholder Coordination

• Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives.

• Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines.

• Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.

Events & Industry Participation

• Support digital marketing and communication requirements for roadshows, and exhibitions.

• Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication.

• Represent the marketing team during selected events when required.

Performance Tracking & Reporting

• Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs.

• Prepare regular campaign reports with key findings, learnings, and potential areas for improvement.

• Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.

WhatsApp & Owned Digital Channels

• Support the management of WhatsApp and other owned communication channels.

• Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications.

• Ensure messages follow brand guidelines and communication objectives.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.

• Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This position is not intended for fresh graduates.

• Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred.

• Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred.

• Hands-on experience in managing social media platforms, content calendars, and digital campaigns.

• Strong copywriting, proofreading, and content review skills.

• Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles.

• Comfortable working with data and preparing marketing performance reports.

• Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.

• Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners.

• Strong project management and organizational skills with high attention to detail.

• Able to manage multiple brands and projects simultaneously in a fast-paced environment.

• Proactive, collaborative, eager to learn, and comfortable challenging ideas when supported by data or insights.

• Good written and verbal communication skills in Bahasa Indonesia.

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