Influencer Marketing

Job Description

• Build and execute end-to-end influencer marketing strategy for Free Fire across MENA region, covering always-on programs and key game moments (new seasons, collaborations, events, esports), and optimise it against key traffic KPIs
• Manage and grow our roster of influencers across tiers (macro, mid-tier, micro, and emerging talent) and platforms such as YouTube, TikTok, Instagram, Facebook, and live-streaming, with community programs such as rewards and recognition to keep them engaged long term
• Be the day-to-day contact for our influencers: brief them, align on deliverables and timelines, give feedback, and keep the relationship strong
• Track and analyse influencer performance (reach, engagement, sentiment, conversion, ROI), then turn the findings into clear recommendations and campaign reports
• Plan and manage the influencer budget, allocate spend across campaigns and influencers, and track cost efficiency and ROI  
• Spot new opportunities, trends, and partnership ideas, and recommend them to leadership with a clear business case
• Work closely with designers and video editors to produce creative content for influencer marketing campaigns
• Make sure all influencer content follows brand guidelines, platform rules, local regulations, and cultural sensitivities in each market

Job Requirements

• Bachelor's degree or above from a reputable university in Marketing, Communications, Business, or a related field
• At least 2 - 3 years of experience in influencer/KOL Marketing, with hands-on ownership of campaigns from planning to execution and reporting
• Strong analytical, critical thinking, and problem-solving skills, comfortable working with campaign data and dashboards to plan campaigns with real impact on users
• Self-driven, with the ability to work independently in a fast-paced environment
• Creative thinker who keeps up with platform and content trends (short-form video, live streaming, community-led content)
• Strong interpersonal skills and the ability to collaborate across teams and manage relationships with influencers
• Excellent written and spoken communication in Arabic, French, and English