Head of Marketing & Partnership

Job Description

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives, brand positioning, and revenue targets.

• Lead the development and execution of integrated marketing campaigns across digital and offline channels.

• Oversee brand management to ensure consistent brand identity, messaging, and positioning across all branches and business units.

• Develop marketing plans to increase brand awareness, customer acquisition, membership growth, and customer retention.

• Lead market research, competitor analysis, and consumer insights to identify business opportunities and market trends.

• Plan and oversee marketing campaigns, promotional activities, events, partnerships, and brand activations.

• Manage digital marketing activities, including social media, content marketing, paid advertising, and other digital acquisition channels.

• Monitor marketing performance through key performance indicators (KPIs), campaign analytics, lead generation, conversion rates, and return on marketing investment.

• Develop and manage the annual marketing budget, ensuring effective allocation of resources and cost efficiency.

• Lead, supervise, and develop the marketing team, including setting objectives, monitoring performance, and ensuring effective collaboration.

• Collaborate with Sales, Operations, and other departments to align marketing initiatives with business goals and sales targets.

• Build and maintain strategic partnerships with brands, communities, agencies, media, and other relevant stakeholders.

• Evaluate campaign effectiveness and provide strategic recommendations to improve marketing performance and business growth.

• Prepare regular marketing performance reports and present strategic insights and recommendations to management.

Requirements

• Minimum Bachelor's degree (S1) in Marketing, Communications, Business Management, or a related field.

• Minimum 3–5 years of experience in marketing, preferably with experience in a managerial or leadership position.

• Proven experience in developing and executing integrated marketing strategies and campaigns.

• Strong knowledge of brand management, digital marketing, social media, content strategy, performance marketing, and offline marketing activities.

• Proven track record in driving brand awareness, customer acquisition, lead generation, and revenue growth.

• Experience in marketing budget management, campaign evaluation, KPI monitoring, and ROI analysis.

• Strong understanding of market research, consumer behavior, competitor analysis, and marketing analytics.

• Experience in team leadership, performance management, and cross-functional collaboration.

• Excellent strategic thinking, analytical, communication, presentation, and negotiation skills.

• Creative, commercially minded, proactive, and results-oriented.

• Experience in the hospitality, lifestyle, sports, fitness, wellness, or membership-based industry is an advantage.

• Proficient in Microsoft Office and familiar with digital marketing and analytics tools.