Head of Marketing Operations

About the role

This is a marketing leadership position responsible for developing and executing integrated marketing strategies aligned with business objectives. You will lead Trade Marketing, Brand Activation, and Digital Marketing teams to ensure effective campaign execution across all channels, manage brand campaigns and consumer activations, and drive brand awareness and sales growth.

Key responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives

• Lead Trade Marketing, Brand Activation, and Digital Marketing teams to ensure effective campaign execution across all channels

• Manage brand campaigns, consumer activations, digital marketing initiatives, and trade promotions to drive brand awareness and sales growth

• Collaborate with Sales and cross-functional teams to maximize commercial performance and successful product launches

• Monitor marketing performance, campaign effectiveness, and budget utilization to optimize ROI

• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities

• Develop team capabilities through coaching, performance management, and continuous improvement initiatives

About you

• Bachelor's degree in Marketing, Business Administration, Management, or a related field

• Minimum 10 years of marketing experience, including at least 5 years in a managerial role within FMCG, Food & Beverage, or Consumer Goods industries

• Strong experience in Trade Marketing, Brand Activation, and Digital Marketing

• Proven ability to develop and execute integrated marketing strategies that drive business growth

• Strong understanding of FMCG commercial operations, consumer behavior, and route-to-market

• Experience managing marketing budgets, campaign performance, and ROI

• Strong analytical, leadership, communication, and stakeholder management skills

• Proficient in Microsoft Office; knowledge of digital marketing platforms and analytics tools is an advantage

• Fluent in English, both written and spoken

• Willing to travel and working in the weekend as required

• Willing to be placed in Muara Baru, North Jakarta