Head of Marketing

Qualifications :

• Bachelor's degree in Marketing, Business Management, Communication, or a related field

• Minimum 5 years of experience in marketing, with at least 3 years in a managerial or leadership role.

• Proven experience in developing and executing marketing strategies across multiple brands or business units, preferably in retail, fashion, F&B, or hospitality.

• Strong expertise in brand management, integrated marketing communications, digital marketing, performance marketing, and customer relationship management (CRM).

• Demonstrated ability to develop marketing strategies that drive revenue growth, customer acquisition, brand awareness, and customer loyalty.

• Strong business acumen with the ability to manage marketing budgets, analyze campaign ROI, and translate market insights into actionable business strategies.

• Experienced in leading cross-functional teams and collaborating with senior management and business unit leaders.

• Strong analytical, strategic planning, communication, leadership, and stakeholder management skills.

• Proficient in marketing analytics, digital platforms, and performance measurement tools.

• Willing to be based in Yogyakarta and travel to business units as required.

Job Descriptions :

• Develop and lead group-wide marketing strategies aligned with corporate objectives, business growth, and brand positioning across retail, fashion, F&B, and hospitality business units.

• Oversee brand strategy, brand positioning, marketing campaigns, and integrated marketing communications across all business units.

• Develop annual marketing plans, budgets, and promotional strategies to drive revenue growth, customer acquisition, retention, and brand awareness.

• Lead digital marketing, social media, content marketing, CRM, customer loyalty, and performance marketing initiatives.

• Collaborate with Business Unit Heads, Sales, Retail Operations, and other stakeholders to align marketing strategies with business targets and operational needs.

• Analyze market trends, consumer behavior, competitor activities, and business performance to identify growth opportunities.

• Monitor marketing KPIs, campaign effectiveness, ROI, customer engagement, and contribution to business revenue.

• Lead, develop, and manage the marketing team, ensuring effective execution, cross-functional collaboration, and continuous improvement.

• Establish marketing standards, brand guidelines, and performance measurement frameworks across the group.

• Identify strategic partnerships, collaborations, events, and new market opportunities to strengthen brand equity and business growth.