Head of Digital Marketing

About the role

Head of Digital Marketing at SPIRAL SFS Group Indonesia. You will lead the conception and launch of new product lines, architect go-to-market strategies, and oversee execution from idea through scale. You will orchestrate the entire customer acquisition funnel, manage revenue and performance marketing, and provide creative direction to drive measurable revenue growth.

Key responsibilities

• Lead brainstorming for new product lines, including naming, brand identity, USP development, and market positioning

• Architect the full launch strategy and go-to-market approach

• Oversee the entire launch phase, ensuring all assets (creative, copy, landing pages, ads) are deployed on time

• Manage and optimize the entire customer acquisition funnel (Meta Ads, TikTok Ads, Google, Marketplace, CRM)

• Analyze CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to pivot strategies

• Work closely with the sales/admin team to ensure marketing traffic converts into revenue

• Provide creative direction to the Creative Team (Designers, Copywriters, Video Editors)

• Bring fresh, out-of-the-box ideas to drive continuous innovation

About you

• Minimum 5+ years in Digital Marketing with a verifiable portfolio of scaling brands showing revenue growth

• Experience taking a product from Idea to Launch to Scale

• Deep understanding of the e-commerce landscape in Indonesia (Shopee, Tokopedia, TikTok Shop, Shopify/Webstore)

• Strong analytical skills and fluency in reading data and translating it into actionable strategy

• Willing to get hands dirty and take complete ownership of outcomes

• Ability to remain calm under pressure and thrive in a fast-paced environment

• Excited by launching new brands and scaling them with discipline