Copywriter

About the role

You'll be the person behind the words we use to grab attention, build our brand, and help our sales team close deals. You'll develop copy ideas and angles before writing, creating compelling content across multiple channels and formats.

Key responsibilities

• Develop copy ideas and angles for ads (Meta, TikTok, Google), with multiple variations for A/B testing

• Build and maintain brand tone of voice across all channels

• Write chat scripts for the sales/CS team: opening, handling objections, follow-up, and closing

• Write product copy: descriptions, USPs, sales pages, and promo materials

• Research audiences, competitors, and customer feedback to find strong insights

About you

• 1–3 years or more of experience as a copywriter

• Sharp, natural writing in Bahasa Indonesia; functional English

• Understanding of copywriting frameworks (AIDA, PAS) and sales funnels

• Open to feedback and comfortable working with deadlines

• Experience writing sales scripts or chat copy (nice to have)

• Familiarity with ad metrics (CTR, CVR) (nice to have)

• Startup or D2C experience (nice to have)