Head of Brand and Marketing

About the role

Tanamera Coffee is looking for a Head of Brand & Marketing to lead brand strategy, strengthen market positioning, and drive impactful marketing initiatives across the business. You will translate brand vision into compelling campaigns, meaningful customer experiences, and measurable business results as a commercially minded leader.

Key responsibilities

• Develop and execute comprehensive brand strategies to strengthen brand identity, market positioning, brand awareness, and customer loyalty

• Lead integrated marketing campaigns across digital, social media, offline, and other relevant channels to support business objectives

• Oversee digital presence, content strategy, social media, public relations, and brand communications to ensure consistent messaging across all touchpoints

• Plan and execute promotional campaigns, product launches, brand activations, partnerships, and marketing events

• Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and improve marketing effectiveness

• Align marketing initiatives with sales targets, customer acquisition, customer retention, and overall business performance

• Manage marketing budgets, monitor campaign effectiveness, and evaluate performance using relevant KPIs and ROI metrics

• Lead, develop, and inspire the marketing team while fostering creativity, collaboration, accountability, and continuous improvement

• Work closely with Sales, Operations, Product Development, and other stakeholders to ensure marketing initiatives support the company's overall strategy

About you

• Bachelor's degree in Marketing, Business Management, Communications, or a related field

• Minimum 5 years of experience in brand management, marketing, or related roles, with at least 2 years in a leadership or managerial position

• Proven experience developing and implementing brand and marketing strategies that deliver measurable business results

• Strong understanding of digital marketing, brand communications, consumer engagement, campaign management, and market research

• Demonstrated ability to manage marketing budgets, analyze performance metrics, and translate insights into actionable strategies

• Experience leading teams and managing multiple projects in a fast-paced business environment

• Excellent strategic thinking, communication, presentation, and stakeholder management skills

• Strong commercial awareness with the ability to balance creativity, brand building, and business performance

• Experience in the F&B, coffee, hospitality, retail, or lifestyle industry will be a strong advantage

• Proficiency in English and Bahasa Indonesia