Growth Strategy Manager

Tanggung jawab

• Define and lead full-funnel growth strategy, aligning brand, acquisi on, and product
• Own annual 360° integrated marke ng strategy and campaign roadmap
• Identify market gaps, emerging trends, and white-space opportunities
• Translate insights into actionable strategies and growth experiments
• Develop and execute Mega & Macro KOL strategy to drive scale and brand trust Exposure → Click → Register → Apply → Approval → Revenue
• Drive decision-making through real-time dashboards and performance reporting

Persyaratan

• 4–7+ years in Growth / Performance Marketing / Strategy roles
• Proven track record of delivering measurable user growth and cost efficiency (CAC / CPAP)
• Deep understanding of full-funnel growth and conversion optimization
• Strong data mindset: able to analyze, interpret, and act on data quickly
• Hands-on experience managing KOL campaigns (especially Mega & Macro tier)
• Result-oriented — accountable for business outcomes, not just plans
• Experience with attribution systems, dashboards, and growth analytics tools