Digital Marketing Specialist (Brand & Meta Ads)

About the role

Zenaide Design seeks a Digital Marketing Specialist focused on digital advertising management and brand strengthening. You will be responsible for managing marketing strategy through Meta Ads and ensuring visual content direction aligns with company identity. You will collaborate with our internal editor team who will execute content creation. This position is purely focused on marketing strategy and ad management, so you will not be burdened with final sales closing tasks or technical design/video editing work.

Key responsibilities

• Plan, execute, and optimise Facebook & Instagram Ads campaigns to generate leads for high-ticket projects

• Design appropriate digital marketing funnels to maintain brand exclusivity and interior design brand image

• Develop persuasive copywriting and provide clear concept briefs to the editor team to ensure advertising materials are effective and engaging

• Analyse campaign metrics (such as cost efficiency and Return on Ad Spend) to continuously optimise ad performance

About you

• Minimum 1–2 years of experience as a Digital Marketer or paid advertising specialist

• Must have technical mastery of Meta Ads Manager and be experienced in managing advertising budgets

• Possess creative reasoning to provide visual content direction, combined with analytical ability to read performance data (data-driven)

• Have a good understanding of marketing high-ticket services

• Communicative and able to collaborate with visual teams

• Reside in Surabaya