Digital Marketing Head

Key Responsibilities

• Digital Strategy & Growth: Develop and execute a digital roadmap focused on customer acquisition, retention, and brand growth. Own digital P&L performance and track ROI, CAC, and LTV.

• Performance Marketing: Manage paid campaigns across Google, Meta, TikTok, and other relevant channels. Optimize budgets, ROAS, and the customer journey from awareness to booking.

• Website Revamp & Optimization: Lead website improvements from planning and UX/UI through development, testing, launch, and optimization. Translate business needs into clear technical briefs and acceptance criteria, working closely with IT/developers on priorities, timelines, and delivery.

• Website Performance: Improve booking flows, landing pages, SEO/AEO, page speed, analytics, CRM integration, and payment journeys to increase conversion and revenue.

• Social Media & Content: Lead content and platform-specific growth strategies across Instagram, TikTok, Facebook, and YouTube to increase reach, followers, engagement, and conversion.

• Team & Stakeholder Management: Develop the digital team, manage agencies and vendors, collaborate with commercial teams, and present strategies and results to senior management.

Requirements

• Minimum 8–10 years of digital marketing experience, including 3–4 years in a leadership role; experience in travel, e-commerce, or retail is preferred.

• Proven results in performance marketing, budget management, and revenue growth, with strong analytical skills.

• Hands-on experience leading website revamp projects with IT/development teams, translating commercial needs into technical deliverables and ensuring completion.

• Strong understanding of conversion optimization, SEO/AEO, analytics, and CRM integration.

• Demonstrated success growing social media through platform algorithms, engaging content, and data-driven experimentation.

• Up-to-date with AI tools, short-form video, and emerging digital trends.

• Confident communicator and presenter, able to influence senior stakeholders and connect marketing, commercial, and technical teams.

• Proactive, resourceful, and solution-oriented, with the ability to balance strategy and execution.