Digital Marketing Executive (B2B Leads Generation)

Tanggung jawab

The B2B Digital Marketing Executive will primarily focus on B2B lead generation and prospecting by identifying potential business customers, building qualified prospect databases, and improving lead generation efficiency. The role will also involve website optimization, ongoing digital marketing initiatives, and collaboration with internal tech teams and external vendors to evaluate, implement, and improve digital solutions that support business growth.

Key Responsibilities:

• Evaluate and hands-on operate digital marketing and prospecting platforms (Apollo, LinkedIn, the company website, and comparable tools) to scale B2B lead generation for Y Ventures Enterprise 
• Assess vendor-proposed technical solutions, timelines, and claims (e.g. from YV Lab or outreach vendors), and advise the team on whether they are reasonable 
• Implement recommended tools or approaches directly, rather than providing advisory input only 
• Hand off qualified leads and outreach-ready contacts to telemarketers and interns for follow-through 
• Contribute to website content and ongoing digital marketing strategy 
• As capability develops, take on direct outreach and vendor negotiation or challenge conversations on Y Ventures Enterprise's behalf 

Persyaratan

• 0–3 years' experience in digital marketing, sales support, or a related field; internship or project experience is welcome 
• Practical, hands-on experience with digital marketing or prospecting tools (Apollo, LinkedIn, CRM systems), or demonstrated ability to pick them up quickly and independently 
• Working knowledge of IT systems, software, APIs, and website maintenance sufficient to form an independent view on vendor claims
• Strong ownership mindset — comfortable running with a tool or task with minimal oversight 
• Strong communication skills across business and technical stakeholders 
• Motivated to grow from a marketing/technology-focused scope into direct business development (outreach, negotiation) over time