Digital Marketing & E Commerce Specialist

About the role

We are looking for a Digital Ads & E-Commerce Specialist to manage and optimize our paid media and e-commerce operations across multiple platforms. This role will be responsible for driving traffic, improving conversions, maximizing campaign performance, and ensuring smooth execution of e-commerce initiatives. The ideal candidate understands both performance marketing and marketplace operations, and is able to work closely with creative and KOL teams to support business growth.

Key responsibilities

• Manage and optimize digital advertising campaigns across Meta, TikTok, Shopee Ads, and other relevant digital advertising platforms.

• Plan, execute, monitor, and improve campaigns across the full funnel, from awareness, consideration, conversion, to retargeting.

• Oversee creative rotation and creative boosting strategy to maintain ad freshness and improve campaign performance.

• Analyze campaign results regularly, including spend, ROAS, CTR, CPA, conversion rate, and other key performance metrics.

• Collaborate closely with the Creative Team and KOL Specialist to brief, request, and align on creative assets needed for ads and campaign execution.

• Identify top-performing creatives, winning angles, and content gaps, then translate findings into actionable recommendations.

• Upload, manage, and maintain product listings, including new SKU launches, pricing updates, stock coordination, and product information accuracy across e-commerce platforms.

• Submit and execute marketplace campaign participation such as Super Beauty Day, Pilih Lokal, Double Date campaigns, and other promotional programs.

• Coordinate campaign timelines and ensure all assets, product setups, vouchers, and promotional mechanics are ready before launch.

• Monitor marketplace performance and recommend strategies to improve product visibility, traffic, conversion, and sales.

About you

• Bachelor's degree in Marketing, Business, Communications, or a related field. Fresh graduates are welcomed.

• Strong understanding of Meta, TikTok, and Shopee Ads, and marketplace campaign mechanics.

• Familiar with performance metrics such as ROAS, CTR, CPC, CPA, CAC, and conversion rate.

• Able to manage multiple campaigns and deadlines in a fast-paced environment.

• Strong analytical thinking and problem-solving skills.

• Good communication and coordination skills for cross-functional collaboration.

• Detail-oriented, proactive, and highly organized.