Digital Marketing (Coffee Industry Preferred)

Job Description:

• Plan and execute integrated digital marketing strategies across multiple channels (social media, paid ads, SEO/SEM) to build brand awareness and drive traffic.

• Manage and optimize end-to-end E-Commerce operations (Tokopedia, Shopee, TikTok Shop) and online delivery platforms to achieve sales targets.

• Develop marketing and promotional strategies for retail products and brand merchandise (coffee beans, apparel, lifestyle items) including product launches, bundling, and campaign execution.

• Manage digital ad performance (Meta Ads, TikTok Ads, Google Ads) by tracking ROI, CPA, and ROAS.

• Oversee content creation, KOL/Influencer partnerships, and campaign performance analytics.

Job Requirements:

• Minimum 3–5 years of experience in Digital Marketing, with a strong background in F&B, Retail, or E-Commerce.

• Proven experience in managing E-Commerce platforms (Shopee, Tokopedia, TikTok Shop) and driving product merchandise sales.

• Deep passion for and knowledge of coffee culture, F&B lifestyle, and digital trends.

• Hands-on expertise with paid media (Meta Ads Manager, TikTok Ads) and data analytics (Seller Center, Google Analytics).

• Strong understanding of visual design, content creation, and digital campaign planning.

• Excellent communication, project management, and analytical skills.

• Proficiency in Mandarin is a plus.