Digital Marketing Ads (Meta & Google Ads)

About the role

This is a Digital Marketing role focused on Performance Marketing and Ads management, requiring expertise in campaign strategy, audience targeting, and data-driven optimization across Meta and Google platforms.

Key responsibilities

• Set up, manage, and optimize Meta Ads and Google Ads campaigns with real advertising budgets

• Develop and execute campaign strategies including Lead Generation, Conversion, Retargeting, and Audience Targeting

• Monitor and analyze campaign performance using metrics such as CTR, CPC, CPM, CPL/CPA, ROAS, and conversion rates

• Conduct A/B testing on ad creative, audience segments, and campaign elements

• Create and present campaign performance reports with data-driven recommendations

• Manage Meta Business Manager/Ads Manager and Google Ads Manager platforms

• Develop targeting concepts and campaign strategies for premium audiences and brand positioning

• Provide guidance to content and design teams on creative optimization for conversion potential

• Track and optimize the marketing funnel from Ads through Lead Qualification to Consultation and Closing

• Stay current with digital marketing trends, social media developments, and advertising platform updates

About you

• Minimum D3/S1 education, open to all relevant disciplines

• Minimum 3 years of experience in Digital Marketing, Performance Marketing, or Meta Ads

• Hands-on experience running Meta Ads campaigns with real advertising budgets

• Proficiency with Meta Ads Manager and Meta Business Suite/Business Manager

• Understanding of Lead Generation, Conversion, Retargeting, Audience Targeting, and Lookalike Audience strategies

• Ability to read and analyze campaign performance based on CPL, CPA, CTR, CPM, CPC, Conversion Rate, and related metrics

• Experience with A/B testing, campaign optimization, and scaling based on data

• Understanding of qualified lead concepts and lead quality, particularly for high-value products and services

• Strong analytical capabilities and ability to provide data-based recommendations

• Ability to work independently and collaboratively within a team